What is a responsive website? A responsive website is a single website that adapts to any screen size so it's as easy to use on mobile as it is on tablet and desktop – no pinching or horizontal scrolling required. The design instinctively adapts to the device it is being viewed on so it looks great on a mobile, tablet and desktop. 

Why is this important? For Google, and other search engines. Google focuses on serving up content that is the most relevent, and can be viewed on mobile devices, as 60% of searches are done through mobile devices. This is in their algorithm. So in short, if you don't have a responsive website, Google will not index your site, or it will pull up other content and webpages that are responsive and relivent to the search.

What is Display Advertising? Display advertising is a way to grow your brand's awareness online. Display ads, also known as banner ads, are shown to your target audience whenever they are surfing online, but not searching for your product or service. These ads can show up on websites, mobile devices, social channels, online newpapers, etc, in various fromats such as, videos, images, and text ads. 

In order to uniquely identify anonymous users, online advertisers today tend to make use of cookies, which are unique identifiers of specific computers, to decide which ADs to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ADs from the site the user visited.

What is Omni-Channel Marketing? The term “omni-channel” may be a marketingbuzzword, but it refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media.

In short, brands and companies need to learn how to engage with consumers, customers, and prospect, in different ways, through different channels. Be where they are and deliver the right experience at the right time.