1. Your marketing and technology team can easily manage the site so you do not have to rely on a web development shop or resource.
2. In the world of online content marketing, you need to be able to have the flexibility for your non technical marketer to build landing pages in minutes for everyday opportunities and campaigns.
3. Non technical marketers can easily upload and change images, fix or change copy, and post daily pages to sites blog, which can be leveraged for outbound campaigns.
4. Last but not least, you DO NOT have to have a custom template built (the wesbsite front end, what you see) that will cost you, I've seen $100k plus, and will be inferior to the thousands of pre built commercial templates that a non technical person can easily customize yourself.